BLOGS
The Best Week to List Your Home in 2026 Is April 12–18 — Here's Why It Matters
If you've been thinking about selling your home, this is your sign to stop waiting. According to the 2026 Best Time to Sell report, there is one specific week every spring when the stars align for home sellers — and in 2026, that week is April 12–18.
Whether you're relocating, upsizing, downsizing, or simply ready for a change, timing your listing strategically could mean the difference between a good sale and a great sale. Here's everything you need to know.
What the Data Actually Says
By analyzing seasonal trends from 2018–2025, the Best Time to Sell Report identified several key benefits for sellers who time their listing to this specific week. In 2026, homes listed during this window are projected to command a national median listing price approximately $5,300 above the annual average and $26,000 more than homes listed at the start of the year.
That's not a small number — that's real money back in your pocket.
Buyers Are More Active During This Window
One of the most compelling reasons to list during April 12–18 is sheer buyer traffic. Research shows homes listed during this week typically get about 16.7% more views than in a normal week. And in a market where buyers have options, getting that extra attention can set the tone for your entire sale.
More eyes on your home means more competition — and more competition typically means better offers.
Homes Sell Significantly Faster
Speed matters in real estate. While homes have been taking longer to sell lately, homes listed during this week were on the market for 17% less time than usual. In 2025, homes during this optimal week were on the market for 50 days — 10 days faster than the year's average and three days faster than pre-pandemic 2019 levels.
Fewer Price Cuts, Better Negotiating Power
In today's market, buyers often ask for concessions. But during this early spring window, about 18.9% fewer homes do a price cut — giving you a better chance of getting your full asking price.
Less Competition = More Leverage
Historically, by late June, there's a 38.4% surge in new sellers. Homeowners can mitigate the risk of being lost in a crowded summer market by seizing the mid-April window, where buyer interest is high but competition is still building. Get in front of motivated buyers before the summer inventory flood hits.
What Does This Mean for You?
Whether your home needs a few touch-ups or it's move-in ready, the key is having a plan. Getting your house on the market in mid-April may give you an extra edge, but the bigger opportunity is the spring season as a whole.
The Schultz Team is here to help you make the most of this window — from pricing strategy to marketing your home to the right buyers at the right time.
Ready to get started? Contact The Schultz Team today for a free home valuation and personalized selling strategy.
PROCESS
BUYER'S PROCESS
Finding and making an offer on the right house can be complicated….and it just gets more involved as you move through the inspection, appraisal, and financing phases of the purchase. I specialize in streamlining these processes to make your experience as smooth as possible.
BUYER’S FAQs
What do I need to do before I start looking for a home?
You will first need to contact a lender and obtain a financing pre-approval letter. This will help you know how much you can afford and will help us tailor our search in finding your next home! Additionally, many sellers require that a preapproval letter accompany the offer or be submitted quickly after the offer is accepted, so it makes sense to already have one ready!
What happens after my offer is accepted?
Acceptance of the offer is only the beginning! Once your offer is accepted by the seller, the home inspection, septic (if necessary) inspection, and appraisal will all take place. I will help you understand and negotiate through each step as you get closer to closing day.
What is Earnest Money?
Earnest money is a “good faith deposit” that you put down once your offer is accepted. This money is usually held by the Seller’s broker in a non-interest bearing escrow account. If you decide not to move forward with the purchase due to contingencies outlined in the contract, the seller will release the earnest money back to you. Both parties must agree to release the earnest money.
What are closing costs and who pays for them?
Closing costs are the fees and costs that are associated with finalizing or “closing” the sale of your property. Closing costs include (but are not limited to) the appraisal fee, lender fees (such as credit report fee, loan origination fee, flood certification fees, and underwriting fees), taxes, title fees, and insurance. This is another reason to talk to a lender prior to looking for a home. Your lender will be able to take all of these extra items into account when you are deciding how much you can spend. Some closing costs are paid by the seller and some are paid by the buyer. The contract will determine who pays for what costs. It is not uncommon for buyers to ask sellers to pay for a portion of the closing costs.
SELLER'S PROCESS
Selling your home can be a daunting task. Valuing your home, getting it ready to show, managing the showing process, and negotiating offers is time consuming and can be complicated. I take care of all aspects of helping you navigate the process successfully.
Listing & Marketing
As I’m pricing and staging your home, I also develop a strategic marketing plan to target the right prospective buyers. Your home will have immediate interest and activity via inclusion in the multiple listing service (MLS) and on websites such as Zillow, Trulia, and Realtor.com. However, I take additional measures to make sure your listing gets highlighted to Realtors who have active buyers in your area. I have a very broad network and I send out targeted texts, emails, and/or phone calls in order to contact the right people with the right information. I work to create urgency and competition amongst qualified prospects so you can have the best chances at getting offers from qualified and competitive buyers.
Analyzing & Negotiating
Once you have started fielding offers, I diligently review them and help you analyze and understand the key terms. I carefully work with you to formulate a well-supported counter offer so that your price and terms are the very best possible.
Closing
I understand the stress and logistics of selling your home. My goal is to help you coordinate all the pieces of the closing and follow through on them so your process can be as stress free as possible. I work diligently with lenders and other vendors to help you close seamlessly and on time.
SELLER'S FAQs
What is the most important factor in selling?
Optimized pricing – Even in a seller’s market, if your home isn’t priced correctly, it will likely sit on the market. Homes that sit on the market for an extended time tend to lose momentum. I will provide you the tools and advice to prevent this from happening.
How do I value my home?
Recent comparable transactions is the primary item. I will gather and analyze the data to help you optimize the list price of your home. Two of the most important factors in selling your home are price and condition. I understand how to properly value your home and can price your home based on the market, your needs, and timeline. I will also advise you on how to stage your home to maximize appeal.
What do I need to do before I put my house on the market?
The first step that everyone needs to do is to declutter. Even the neatest of homes has the occasional closet or corner that could use a little organization. Buyers will be looking at every corner of your home, so make sure it’s ready to show!
Secondly, you will need to make sure your home is very clean. If a home isn’t well kept, buyers can focus on the dirt and won’t see the other features.
Finally, stage your home to sell. I am experts at this and would love to help you! Sometimes furniture rearrangements and accessorizing with item such as good lighting can do wonders to homes attractiveness. Remove excess personal photos and personal items, streamline countertops, and remove items that you don’t use every day. Open and clean space help home’s appeal to buyers.
Raving Fans
Bottom Line:
We are going to get the job done properly for you and not let you down. Period.
There is no risk and no obligations, just expert and friendly advice!
